Bethard Group Affiliates

    Team up with Bethard Group Affiliates!

    If you are ready to take your affiliate business to the next level, there is only one choice.

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Why us?

Incredible Products

We´re offering the best casino and sportsbook products on the market. State-of-the-art casino games supplied by NetEnt and Microgaming. All our premium brands are committed to Delivering a unique gaming experience. Promoting have never been easier!

No Negative Carryover

All players can be lucky and win the jackpot from time to time. When it happens we will not carryover any negative revenue to the next month. More importantly, we won´t carry over any negative revenues between our brands if you promote multiple brands. How sweet isn´t that?

Tailor-Made Commission Plans

We always evaluate the traffic and adapt the commission plans accordingly. We can offer revenue share based plans, CPA´s, CPC´s and hybrid deals. We believe that sustainable and long term partnerships is the best for all parts involved.

Transparency Is Everything

We don´t hide anything! All data is fully available in our sophisticated reporting tools. If there´s anything you´re missing, we can manually pull out customized reports upon request. Our partners are in very good and trusted hands.

Join us now


A professional staff with a great product for casino and sports betting makes Bethard Group a valuable partner for us. We are extremely excited work with several brands especially in the Finnish sports betting market, which is full of opportunities. Together we are sure we can benefit each other in great ways.


With amazing brands and a high conversion BHG Affiliates will always be one of our top priority partners.

- Max-Magnus


Great conversion rates and excellent support!

- Uffe


We at FootballBetExpert are really happy that Bethard Group Affiliates has behind one of the most solid teams in affiliate marketing worldwide.

- Team


BHG Affiliates is a good and quick replying team, who are there when you need them. Their brands are good and the payments are on time, every time.

- Niklas

Svenska Odds

Bethard has been one of the best converting operators for us. The player value has also been great which shows a good focus on their CRM. We are looking forward to push Bethard hard in markets such as NZ and CA.


We are very happy to cooperate with the dynamic Bethard affiliates program and to promote them to the Finnish players. We only like to offer the best quality both in tech and in service, and that’s what Bethard does

- Iris

BHG Affiliates is a reliable team, who are there when you need them and have good Swedish brands that make the job easy.

- Ville


It was quite difficult for us to find the right partner, but after long and frustrating emails we found a reliable and good platform in BHG. We will continue to work on upcoming projects and hope to keep the partnership going as long as possible.

- Camilla

We have a great working relationship with Christofer and the rest of the BHG team. If we need some custom made stuff they deliver it within a wink.
Since a while we are promoting Bethard in different Geos and we are getting better and better results because of the quick communication and optimalisation between us and BHG

- Dave


The german market is quite new to us, but we have already chosen a few key strategic partners including Bethard Group for their great performance in Scandinavia. It will be interesting to see how they will also perform outside Scandinavia, and the expectations are high.

- Casinospezialist


Bethard has become one of our best partners, especially in the Scandinavian region. We have received only positive feedback from our members and we strongly suggest cooperating with such a professional brand.

- Eric

Our betting community can`t get enough of the brands from Bethard Group. They convert very well and continue to provide our players with great campaigns. We love working with the team behind these brilliant brands and it has been a fun ride from day one.

- Jens

Bethard is a great product and brand. Our players, from different countries, love to play their games out of one wallet. Their conversion is great, retention is sweet and affiliate managing is good. No hazzles with deal changes or upgrades, always loyal and correct. We never received any complaint from our players so I think they are having a good time!

- Dennis


We had very high expectations, and Bethard was the only affiliate partner we found that
delivered on them. Their brands bring in good quality, high converting traffic, and their
affiliate team is professional and helpful. We look forward to a profitable future with a great

- David

Nyasvenska Online Kasinon

The main reasons we enjoy promoting Bethard are the high casino player value, and the easy to reach affiliate manager (Chris).



Bethard is a well-known and high quality brand with good conversion. On CasinoExpo we want the best brands and Bethard is absolutely one of the best. With both casino and sportsbook the brand attracts a lot of players and we recommend BHG Affiliates for every serious affiliate.

- CasinoExpo


We are a recent Bethard partner. But we already see Bethard as a long-term partnership, especially for our UK traffic. Both conversion and retention are very strong, as well as the affiliate team support.



Bethard is a really solid, high-quality brand and we have known and worked with the team for years. We are truly excited to promote the brand at Neue Online Casinos Deutschland


Bethard online casino have proven to be a great partner for the New Zealand market in order to attract top Kiwi players.


As one of Sweden's oldest and most reputable sites we are satisfied to promote Bethard as one of our top picks in the online casino segment for the Swedish market.


Bethard is a fantastic brand to promote for any online casino affiliate. Their mobile slots are very engaging for our players and the affiliate support we receive is awesome. The stats and revenue reporting platform is very clear and precise too. We recommend these guys highly for anyone looking to compare great online casinos.


Working with Bethard Affiliate Program is a real pleasure. The team is professional and helpful. The brands are awesome and very promising. Highly recommended!


We promote many brands in many countries but Bethard is, without a single doubt, the one we enjoy the most working with. Not mentioning that the reputation of the brand and the quality of its products make the job a way easier for everybody.


We love working with the Bethard team, deals and fees are transparent, they have a proactive attitude to increase traffic and conversions for both ends and offer great deals. We recommend them as players as well as an affiliates!


We are delighted to have the opportunity to partner with Bethard Group, which provides gamblers with dependable online casino and sports betting experiences.


Bethard has been working hard to improve themselves and boy have they done a great job! The site is looking better than ever before and conversion rates are through the roof. Affiliate team is a joy to work with and I’m betting that they’ll be one of my top partners for many years to come. /Rasim Reiz


Our Team

Christofer Holmgren

Head Of Affiliates